Knowsley Hall - Strategic Wedding PR Event & Photo Shoot
The team organised a Strategic PR Event to elevate Knowsley Hall, a historic stately home wedding venue near Liverpool, within the Luxury Wedding Market.
Image by John Hope
The Objective
Knowsley Hall, a renowned stately home and wedding venue, sought to strengthen its positioning within the high-end wedding market. To increase visibility among affluent couples and the planners who guide them, Knowsley Hall partnered with our team to deliver a two-day strategic PR event focused on high-value brand exposure and industry networking.
John Hope takes photograph of the attending wedding planners and influencers during Knowsley Hall’s FAM event.
The Approach
The campaign was designed around two key activations:
A curated familiarisation (FAM) trip to immerse top-tier wedding planners and influencers in the luxury experience Knowsley Hall offers.
A professionally executed styled shoot to generate on-brand, high-quality visual content for use across marketing channels.
The aim was to not only enhance Knowsley Hall’s digital presence but also foster real-world relationships that could translate into future high-value bookings.
Lord Derby welcomes the attending influencers and luxury wedding planners to Knowsley Hall. Image by John Hope.
Strategic Goals:
Create impactful, evergreen content for digital and print use
Attract coverage and backlinks from respected industry influencers
Build strong, direct relationships with luxury-focused wedding planners.
The Results
The event delivered a strong return on investment, both in content creation and influencer engagement:
A do-follow backlink was secured from an attending industry influencer, contributing to improved SEO visibility
Valuable relationships were established with wedding planners who align with Knowsley Hall’s luxury client profile
Social media reach extended to 114,734 followers across all participating accounts
Video content from the event achieved over 23,000 views within days of publication
Styled shoot content was repurposed across social media, the venue’s website, and luxury print collateral - providing long-term visual assets tailored to the premium market. Images below by Victoria Ambrose Photography.
“Thank you for all of your amazing organisation, energy, and time in making these two days work so seamlessly. What an incredible experience. It was great to see the Hall in a hive of activity and dressed so beautifully for the styled shoot. Your team has so much amazing energy and passion, it really shines through.”
If you're looking to elevate your venue's visibility and be connected with your ideal clients, our team at Big Day Agency specialises in crafting high-impact PR events that deliver real results. From curated FAM trips to content-driven styled shoots, we handle it all — strategically. Get in touch today to start planning a PR experience that puts your brand in front of the right people.