Kirtlington Park - Strategic Meta Advertising for Luxury Wedding Enquiries
Leveraging Big Day Agency's established success in managing their social media since 2021 and their need to expand qualified enquiries, the exclusive Oxfordshire wedding venue Kirtlington Park, hosting just 12 luxury events annually, commissioned us for a new strategic project: a targeted Meta advertising campaign designed to effectively reach their high-end clientele through a new channel.
Kirtlington Park, stately home wedding venue in Oxfordshire. Image by Suzy Elizabeth Photography.
The Objective
Kirtlington Park aimed to substantially increase the volume of qualified wedding enquiries through a strategic entry into Meta advertising, ultimately leading to more bookings within their exclusive capacity.
The Approach
Big Day Agency developed and executed a comprehensive, data-driven Meta advertising strategy tailored to attract Kirtlington Park's affluent target audience. Key components of this approach included:
Precise Audience Targeting: Identifying and targeting specific demographics, interests, and behaviours on Meta platforms that aligned with couples seeking luxury wedding experiences.
Development of Compelling Creative Assets: Crafting visually stunning and persuasive ad creatives, including images and video, that showcased the unique elegance and appeal of Kirtlington Park.
Strategic Campaign Management: Implementing and continuously optimising the Meta advertising campaigns, monitoring performance data, and making adjustments to maximise reach and engagement with the target audience.
Strategic Goals:
Achieve a significant increase in overall wedding enquiries compared to the previous year.
Drive a substantial rise in the number of venue showrounds, indicating the quality and relevance of the generated leads.
Effectively reach a large and relevant audience of potential luxury wedding clients through Meta platforms.
Kirtlington Park set for Luxury Wedding. Image by Sally Rawlins Photography.
The Results
The strategic Meta advertising campaign delivered exceptional results, significantly exceeding Kirtlington Park's initial objectives:
Wedding enquiries increased by an impressive 89% in January 2025 compared to January 2024, demonstrating the effectiveness of Meta advertising in reaching and engaging the target audience.
The number of venue showrounds increased by a remarkable 150% compared to the same period the previous year. This significant uplift highlighted that the couples reached through the Meta campaign were highly qualified and genuinely interested in Kirtlington Park as their wedding venue.
“Thanks so much for this report and for helping us achieve these unprecedented results... looking forward to more success!”
Building on our successful long-term social media management for Kirtlington Park, this strategic Meta advertising initiative further cemented Big Day Agency's role as a trusted partner. By employing precise targeting and compelling creative, the campaign not only reached a wider audience but also connected with couples who were a strong fit for the venue's luxury offering.
Ready to elevate your wedding venue's online presence and drive targeted enquiries? Contact us today to discuss how our tailored strategies can amplify your brand on social media and connect you with your ideal couples.